Gamesload Loyalty Program

Visual design development for the loyalty program of the newly relaunched Gamesload website. The goal was to inspire users to increase their activity, thereby earning status points, badges and cash points.

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Packaging Design / Bodycare product range

Graphic design and packaging for a range of bath and body products aimed at a female audience between 17 and 30. I developed two solutions in response to the pitch brief: one used watercolours in distinctive palettes to express each product’s mood. The second was more minimal, using abstract shapes associated with the fragrance of each product and metallic foil blocking to create an interesting texture, based on the play of light on the product.

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Joyful Mama

Identity for a freelance midwife and yoga teacher that uses mixed typography to create an exuberant vibe.

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Mercedes-Benz AMG / Bang & Olufsen Focus on Sound Webspecial

A webspecial to showcase the customized Bang and Olufsen sound systems available in select Mercedes-Benz models. The concept ‘Focus on Sound’ was interpreted in the form of a cinematic journey through a space reminiscent of a concert hall.
The user encounters musicians in combination with specific Mercedes-Benz vehicles along with pertinent product information. My contribution included developing the visual landscape, coordinating the photoshooting and supervising the creation of the 3D film.


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Silver Arrows iPad App

Follow the Silver Arrows team on their journey through the race season with this free app, which combines news and information from the AMG F1 website with exclusive behind-the-scenes content and insights. Typography and imagery straight from the action aim to convey the visceral excitement that characterizes this sport.


Mixed Tape Music

The re-design of the Mixed Tape blog and music player as a result of its integration into the mb! magazine required a conceptual approach in how the content would be presented to longtime fans. The biggest change was the switch to a pop-up player, to ensure that switching pages or websites would not interrupt the listening experience. The player itself went through several design iterations before the present, minimalist design was arrived at.

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Futurzwei Stiftung

The Futurzwei Stiftung engages with new manners of social interactions with a view to a more sustainable future. Amongst others, they have an archive of stories of individuals who have developed projects with a similar focus and the brief was to develop an engaging way of communicating these stories, with the user actively participating with the website rather than just passively consuming. One of the many visual routes developed based itself on the fact that these stories have already been reported on in different media, and that the ‘version’ found on this website is an amalgamation of these various reports. Unfortunately, we did not win this pitch and so it wasn’t developed further.



To celebrate turning 30, I sent out an invitation to brunch. The message was printed directly onto a kraft paper envelope, which was folded over and sealed.

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We are Flaunt

Flaunt is a brand I developed to market earrings that I design and handcraft. I have always been interested in exploring new identities for objects that are seen to have fulfilled their basic purpose and the result was Flaunt: a celebration of individuality and the quirky. It lives by the motto ‘Reduce, Reuse, Rejoice!’

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Photographer Kirsten Becken very kindly invited me to participate in her collaborative project P L A I N, where a group of designers and artists receive an image that she shot and are asked to interact with it. My inspiration was traditional forms of face decorations people use to create and project different identities. The principal influences were tribal paintings and clown costume make-up and the result is a hodge-podge that allows the viewer the freedom to interpret the decorated face in a manner of his own personal interpretation.

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