I'm a creative and digital design professional working across UX, brand experience and creative strategy. I'm interested in understanding complex problems, connecting different perspectives and finding clear, thoughtful solutions.
Over the past 15+ years, I've worked with teams and clients across a range of industries, shaping digital products, design systems and brand experiences from early concepts through to execution.
My ServicesDesign & Experience
UX Design
Digital Products
Design Systems
Service Design
Strategy
Design Strategy
Product Vision
Problem Solving
User Research
Creative Direction
Art Direction
Brand Identity
Experience Design
Creative Concepts
Building Things
Brand Building
Business Development
From Concept to Launch
Things I’ve builtNot everything I've built has been for a client.
In 2016, I founded Indian Goods Co., a brand and online shop introducing thoughtfully designed products celebrating Indian handicraft to customers in Germany and across Europe.
More recently, I co-founded KISMET, a bistro in Frankfurt celebrating contemporary Indian cuisine and regional, seasonal produce.
Both experiences have shaped how I approach design and business — looking beyond the idea itself to everything it takes to bring something to life.
My Values