Indian Goods Co was born from a frustration with the perception of Indian design as kitsch or inexpensive, despite the craftsmanship and ingenuity behind products made in India. I wanted to create a platform that celebrated contemporary Indian designers and the timeless beauty of traditional handicrafts, bringing exceptional, thoughtfully made objects into everyday life.

As founder, I built the brand from the ground up — creating its identity, developing bespoke products, and designing and running the Shopify store. I also led marketing and curated a collection of independent designers, each with a distinctive story and a shared commitment to quality, craftsmanship, and longevity.

My journey as a female founder was featured in publications including Vogue India.