In 2012, as the iPad was opening up new possibilities for digital experiences, I designed an app for Mercedes-Benz GP Petronas that took fans behind the scenes of the racing season. The aim was to create something more immersive and in-depth than a conventional team app — an experience that brought the world of Formula One closer to its fans.

Drawing inspiration from editorial design, I created a sophisticated, magazine-like experience built around bold typography, distinctive graphics, and carefully considered layouts. The result was a design-led approach to sports content, bringing the depth and character of a magazine into a digital format.